The Notorious B.I.C.’s life is more interesting than yours. After being born in a hospital suite supposedly rented for $1.3 million (although the hospital claims it cost less than that), the newborn became the youngest person ever to chart with a featured credit on her father Jay-Z’s song with Pharrell Williams, Glory. And she’s supposedly being spoiled with diamond jewellery, jewel-encrusted bottles and trinkets in her blinged out nursery. The tabloids also speculate that Blue Ivy Carter has six nannies and has her diapers changed every hour.
And now her parents are trying to brand her by securing the trademark to her name.
On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.
Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11; just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.
Mbeh, who intended to produce children’s dresses, skirts, and underwear using the name, issued a groveling statement after his Jan. 25 smackdown from the feds. A big misunderstanding: He planned to pitch the idea to Beyoncé and Jay-Z and never, ever, intended to poach any of their baby bucks.
The application by BGK Trademark Holdings, Beyoncé’s company, is pending but is basically a done deal because parents are legally authorized to trademark the names of their minor children, experts say. – via Washington Post.
As a side note: BlueIvy.com redirects to an un-configured Blue Host page; its URL was created April 20, 1999 using private registration. BlueIvyCarter.com seems to have been registered too, with only a parked page showing from Go Daddy, as registered on January 8, the day after her birth when people were still speading a fake baby name.