Okay, to be clear, there was only ever one deal on the table for Kim Kardashian to be promoting a clothing brand this year and that’s with Sears. The cheap-a**es at Old Navy were probably too broke to afford Kardashian and so they hired her ex-boyfriend’s current girlfriend, Melissa Molinaro, a lookalike, to shoot their commercial instead.
Following the release of the advert, the company tweeted Kardashian and blogs about the commercial. Old Navy seemed to want people to think that Kardashian was being paid and that she was part of their budget promotion. She wasn’t. Kardashian had nothing to do with the campaign, and now she’s suing to prove it.
She has an exclusive deal with Sears coming up and Sears seem to feel the Old Navy advert creates confusion in the market place and Kardashian’s reportedly scared of losing the deal.
As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.
But our sources say the suit was filed because Sears felt the Old Navy commercial compromised it’s ad campaign for the Kardashian Kollection; an exclusive line of clothing and bedding that launches in about a month and a half. We’re told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit. Bottom line, Kim doesn’t care about KK wannabes… but she cares a lot about a deal that could be worth hundreds of millions of dollars. - via TMZ.
To win her lawsuit against Old Navy, Kardashian would probably have to prove the brand deliberately deceived people and confused people. Tedious tweets like “@CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian” will support that claim. Moreover, even Sears executives thought she’d gone behind their backs and she’d signed a competing deal. She had not, they checked. If Sears couldn’t tell whether she was affiliated, that could help her case too.