British OK! Magazine Apologises For Insensitive Kate Middleton Baby Weight Cover Story
July 25, 2013 by Hollywoodite
Yesterday, the British edition of OK! Magazine (which is, incidentally, a much higher caliber of magazine… generally… than its American namesake), published this cover of Kate Middleton harping on about the baby weight of a woman who had given birth not 24 hours beforehand.
Specifically, the magazine made sure to make note of her completely normal “mummy tummy” that OK! editors seemed to demand go away immediately after birth which doesn’t always happen. They commented on her weight, got quotes from a trainer, and fabricated some nonsense “Duchess Diet” hoping readers would buy into it. They didn’t.
Readers immediately responded with the treat of a boycott and criticised the magazine for doing what, in fairness, almost all other tabloids do now: pander to the Motherhood Industrial Complex, as it’s sometimes known. They assumed readers would relate and want to read more but, really, the passive-aggressive judgement p**sed them off.
It’s been another 24 hours, and OK! has said sorry.
OK! magazine has apologised after the front cover of its latest edition sparked outrage with a feature on Kate Middleton’s post-baby “weight loss” regime. The cover of the July 30 £1 Royal Baby special boasted it had an exclusive with the Duchess’ trainer who spoke about how ‘her stomach will shrink straight back’.
The mag quickly sparked a furious backlash on Twitter and Facebook with readers branding it “pathetic rot” and vowing to boycott the Richard Desmond title.
Hours before the magazine hit the streets Kate had proudly presented her newborn son and future king to the world. Wearing a blue polka-dot custom made Jenny Packham dress, the Duchess was praised for showing off her post-baby bump for all to see.
This evening a Northern & Shell spokeswoman apologised for any distress that may have been caused and issued the following statement: “Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world. We would not dream of being critical of her appearance. If that was misunderstood because of our cover it was not intended.” – via the UK Mirror.