Justin Bieber’s Manager Twitter Rant About The Singer Not Being Nominated For A Grammy
The fallacy at this point is that nominations and awards have mostly stopped mattering to most artists. If only because there are a myriad of other ways in which their egos can be stroked year-round that obviate the irregular popularity contest of an awards ceremony. The exceptions to this seem to be the EGOTs: the Emmys, Grammys, Oscars, and the Tony Awards. People care about those. Evidently, some people care a little too much.
The nominations for the 2013 Grammy Awards were released earlier this week from which there were a few notable exceptions.
Some people, some young fans especially, seemed to miss the point that awards were supposed to represent artistry. So in response to the list of nominees, fans went on endless rants about records sales and Billboard positions that are moot in the selection process.
The art is being awarded, not the Twitter followers nor YouTube views. So people like PSY were ignored despite Gangnam Style being the most viewed YouTube video of all time with over 900,000,000 views at the time of writing. Justin Bieber was ignored too.
Bieber’s manager Scooter Braun went on a Twitter rant last night about how it’s not fair popularity didn’t translate into nominations (Bieber also has writing credits and plays instruments on stage but that was overlooked too). Here’s what Braun had to say.