Abercrombie & Fitch Want To Pay The Situation To Stop Wearing Its Clothes

August 17, 2011 by Hollywoodite

This is probably a belated and hamfisted attempt at marketing/ repairing a brand that’s more synonymous with adult entertainment-style ads than high-end style. And who even knows why they’re bothering four seasons into Jersey Shore, when the cast won’t even be returning for season five. But, here we are.

Abercrombie & Fitch is pretending to be outraged that someone exactly as tacky as they is wearing its clothing. They released a statement saying they were willing to pay The Situation to stop wearing its clothes.

We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.

We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response. – via CNN Money, Gawker.

Wow.

Even as a belated/ hamfisted marketing ploy… wow. It’s several kids of belittling/ passive-aggressive hilarity on their part. As though they’re actually too classy for the drunken, STD-infested, criminals on Jersey Shore (how many fights, accidents, and drunken arrests?) They promote to douches, and this is what they get. It’s weird, it’s not like their brand’s very present on the show. Ed Hardy is though.

A&F want to empty their pockets to stop The Situation making their clothes douchier. Because that’s a thing now. Well, it’s kind of a thing. There have long been reports of very high-end designer brands giving competitor brands to the tackiest d-listers/ reality stars they can find to tarnish the competitors’ brand image. In fact, last year, there were rumours of companies gifting Snooki with competing products to maliciously ruin brand image.

PHOTO CREDIT – FLYNET PICTURES