Two New Dolce & Gabbana Adverts With A Narcoleptic Scarlett Johansson

August 24, 2011 by Hollywoodite

There are two new adverts with the face and chest of Dolce & Gabbana, Scarlett Johansson. This is the single most one-note campaign in recent memory. It’s actually rather hard to tell some adverts apart from a distance or even distinguish what was shot when. Johansson looks so similar, the styling’s rigid and it’s like someone cut corners shooting one advert then colour-correcting/ moving a limb here and there to cut costs. It’s a whole rigid boilerplate. And the adverts for the latest D&G cosmetics are no different. Johansson’s laying down like the prettiest comatose model ever.

The make-up, hair, and styling are pretty… but still boilerplate from the coma make-up ads earlier in the year. She’s got retro hair and either clearly day or night looks to go with the product being promoted; both in this case. She’s got a softer eye and lip in one advert and a smokey eye in the other. To go with the white and dark bodice looks. The application of all of which makes her so tired she remains laying down, as she has been all year (shilling is srs bsns). It’s more like an ad for linens than for cosmetics. And the product feels shoved to the side, an after-thought. But it’s probably selling so… meh.

PHOTO CREDIT – DOLCE & GABBANA