Jennifer Lopez Fake Fiat Commercial: Pretends To Hang In The Bronx
November 25, 2011 by Hollywoodite
Jennifer Lopez stars in another commercial for her favourite brand of shill car, Fiat. She’s been pimping their merch, hard. She basically turned the Papi music video into a commericial for the car brand. And part of it was literally a commercial. She used the car as a prop for her Papi performance at the American Music Awards and they were a sponsor of an AMAs after-party. She’s shoehorning them in at every opportunity. There’s no brand synergy with a competitively-priced compact car and a woman who deigns to drive through Los Angeles while a lookalike drives through her old neighborhood, so they must be paying her a fortune.
Oh, that. The commercial is fake and Fiat deflected when asked about it.
In the commercial, Lopez appears to be driving around her old Bronx neighbourhood while her voiceover says, condescendingly: “This is my world. This place inspires me. They may be just streets to you, but to me they’re a playground.”
Fiat’s press release of lies claimed she was in the area, when she was not: “[Jennifer Lopez is] driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up.”
The Smoking Gun reports that it’s clever editing and nothing more. She was thousands of miles away, since there are peasants in the Bronx. Real peasants… who don’t even own any diamonds: “[They used] a body double, [say] sources. While the Lopez lookalike was actually behind the wheel in the Bronx, Lopez herself was in Los Angeles, where she was filmed inside a Fiat 500. The shots of the actress were artfully merged to make it appear that she was tooling around New York City’s poorest borough. Big Block, a Los Angeles digital production studio, was hired to merge live action footage with computer-generated imagery to make it appear as if Lopez was in the Bronx.”
A local barber shop owner, shown in the commercial, confirms: “It wasn’t her. It was a double that looked like her.”
Asked to defend the commercial’s fakeness, Fiat blamed logistics. Uhuh, logistics. “Both commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations. In today’s world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule.”
Somewhere in among all that double-talk, Fiat admits the commercial’s fake.