Kardashian Khroma Beauty Pulled From Shelves; Accused Of Stealing Its Name
March 15, 2013 by Hollywoodite
Last year, several companies came forward to claim that the Kardashians’ latest shill ripped off an existing brand causing confusion in the marketplace. Moreover, alleges the owner of a beauty company of the same name, he’s been in business for 10 years and the poor quality products endorsed by the Kardashians are tarnishing his high-end brand and driving away customers.
The lawsuit is still pending but, WWD.com reported Thursday, the Kardashians’ products have been pulled from shelves to avoid causing the existing brand any further damage.
The Kardashians have been blocked from continuing to distribute their new cosmetics products.
A company called Kroma Makeup is suing the Kardashians’ licensing partner for stealing its name (the Kardashian products are called Khroma Beauty) and the judge in the case issued a preliminary injunction against the Kardashians pending the outcome of the dispute.
[Kardashian] Khroma Beauty just launched, and a rollout to over 5,000 stores in the U.S. was planned for this month. The judge noted that issuing the injunction might cost the Kardashians’ licensing partner millions of dollars in lost sales, but that not issuing it would likely destroy Kroma Makeup’s entire business, built over the past ten years.
Khloe, Kourtney, and Kim Kardashian have already been paid a $1 million advance for lending their names to the beauty line. They are also guaranteed minimum royalties of $4.7 million to $5.2 million per the terms of the contract they signed. – via Jezebel.