Milla Jovovich’s Twitter Meltdown About Failure Of Three Musketeers
October 24, 2011 by Hollywoodite
Milla Jovovich spent two whole days throwing a Twitter paddy about the complete and utter box office opening failure of her latest movie, Three Musketters, the failure of which rests on the lack of marketing and misleading trailer.
This weekend, Jovovich complained on her account over around a dozen messages that Summit had tanked her movie on purpose after spending $80 million on its budget because of Twilight burnout (focus on a more obviously-profitable film). The movie’s trailer is below… notice anything? It’s very dark, it seems violent. Sort of. Since, according to Jovovich, it’s a children’s film. Who’d take their kids to see that? It’s very brooding and aggressive. It isn’t marketed to look kid-friendly. In fact, according to Jovovich, it was barely marketed at all. As such, in around the same number of theaters as $5 million budget Paranormal Activity 3, just over 3,000 screens, Three Musketeers banked $8 million on the weekend compared to PA3′s $54 million box office smash.
Milla Jovovich has slammed distributor Summit Entertainment’s marketing campaign after her latest film The Three Musketeers had a disappointing opening weekend at the US box office.
‘I think ‘summit’ have swept ’3 Musketeers’, a great family adventure film, under the rug in the US,’ she wrote on her Twitter account. ’Shame on them. SHAME ON YOU ‘SUMMIT,’ added Milla, who stepped out with her husband Paul W.S. Anderson at the Tokyo Film Festival tonight.
The film, which had an estimated $80 million budget, took a poor $2.9 million at 3,017 theatres in the U.S. on Friday for an estimated $8 million weekend, according to Deadline.com. It came in behind Paranormal Activity 3, Footloose and Real Steal, much to the actress and model’s disappointment.
She appeared to blame Summit’s preoccupation with promoting the upcoming fourth instalment of Twilight which is released next month. – via The Daily Mail.
Released by Viacom Inc.’s Paramount Pictures, the third installment of the low-budget series grossed $54 million over the weekend from 3,321 locations, according to early estimates. The sum includes $8 million from midnight screenings on Thursday night. The studio also hosted sneak preview screenings in 20 cities around the world on Tuesday to release as part of their “Tweet To See It First” social-media campaign.
Made for $5 million, “Paranormal Activity 3″ out-grossed the opening weekend of its predecessor, which made $40.7 million on the same weekend last October. It went on to make $177.5 million world-wide. – via The WSJ.