Simon Cowell Launches Global Talent Competition on YouTube!

March 1, 2013 by Staff

At this point, calling Simon Cowell a marketing genius would be an understatement. The talent guru has once again managed to come up with an innovative way to find the next biggest superstar.

Cowell has just announced his brand new global talent competition called The You Generation. The show is based on the premise that YouTube has some of the world’s most hidden talent.

In the brand new trailer, Cowell is seen surprising several talented individuals from behind a screen while the show is described as ”the world’s first global audition, giving you the chance to show off your skills and win amazing prizes, simply by uploading a video.”

Due to launch on March 20, 2013 the competition will be open to people from 26 different countries and last an entire year.

Users are expected to submit their own audition video with personnel from Cowell’s Syco record label judging the videos.

However, the competition is not just for singers. A spokesperson for Syco released the following statement: ”The channel offers people with unconventional and original talents the opportunity to have their talent recognised by the world and become the next internet star.”

A great opportunity nonetheless, as Syco records has proven track record of successful music artists including One Direction, Susan Boyle, Leona Lewis and Il Divo.

The full trailer for the competition can be seen here: