Report: Weight Watchers “Furious” At Jessica Simpson For Getting Pregnant Again?
December 6, 2012 by Hollywoodite
The second thing Us Weekly did after breaking the apparently true story about Jessica Simpson getting knocked-up with her second child was inform Weight Watchers using the excuse that it wanted a “reaction” to which the diet company said it didn’t comment on their spokespeople’s personal lives. Except what Weight Watchers really felt was annoyed, apparently, at having wasted its time on a maligned campaign for which Simpson has been accused of lying about her weight loss, embarrassing herself in the first commercial where she was shown from the neck up, and generally not having $4 million worth of commitment.
And now a source tells Us Weekly that Weight Watchers may have to scrap its second commercial shot last month because it’s moot.
“They’re furious at Jessica,” says the source of the star, who has a $4 million deal to shed to the pounds.
The source adds, “She was already on thin ice with them since she didn’t lose enough for a the first ad, when they had to shoot from the waist up.”
As a result, Simpson’s second campaign, celebrating a 70-pound loss, may not air.
“They don’t think it can run,” the source explains. “No one wants to hear about a pregnant woman dieting.” (A Simpson pal counters that the ads will see the light of day: “It was Weight Watchers’ idea to shoot her from the waist up the first time.”) – via Us Weekly Magazine.
For what it’s worth, Weight Watchers has issued something of a rebuttal about the status of its second commercial: “What Us Weekly is reporting about our relationship with Jessica is untrue. There have been no changes to our contract with Jessica and we have a great relationship with her. We’re thrilled with the ads we shot with her in November and we can’t wait to launch our winter campaign later this month, which will include Jessica.”